Does marketing need reform?:fresh perspectives on the future
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Group Author: | ; |
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Published: |
M.E. Sharpe,
|
Publisher Address: | Armonk, N.Y. |
Publication Dates: | c2006. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | vii, 352 p.: ill. ; 26 cm. |
ISBN: |
076561698X (cloth : alk. paper) 9780765616982 (cloth : alk. paper) |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/D653 |
Contents: | Includes bibliographical references and index. |