Does marketing need reform?:fresh perspectives on the future

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Bibliographic Details
Group Author: Sheth Jagdish N; Sisodia Rajendra
Published: M.E. Sharpe,
Publisher Address: Armonk, N.Y.
Publication Dates: c2006.
Literature type: Book
Language: English
Subjects:
Carrier Form: vii, 352 p.: ill. ; 26 cm.
ISBN: 076561698X (cloth : alk. paper)
9780765616982 (cloth : alk. paper)
Index Number: F713
CLC: F713.5
Call Number: F713.5/D653
Contents: Includes bibliographical references and index.