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Doing business successfully in China

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Bibliographic Details
Main Authors: Chung Mona
Published: Chandos Publishing,
Publisher Address: Oxford Philadelphia
Publication Dates: 2011.
Literature type: Book
Language: English
Series: Chandos Asian studies series : contemporary trends and issues
Subjects:
Business etiquette > China
International business enterprises > China
Investments, Foreign > China
China > Economic policy > 2000
Carrier Form: xv, 228 p.: ill. ; 24 cm.
ISBN: 9781843345497 (hbk.)
1843345498 (hbk.)
9781843345480 (pbk.)
184334548X (pbk.)
9780857091550 (Woodhead)
0857091557 (Woodhead)
Index Number: F832
CLC: F832.6
F279.247
Call Number: F832.6/C559-1
Contents: Includes bibliographical references and index.
1. Introduction -- 2. Communicating with Chinese by understanding them better -- 3. The Chung Model: a practical business example -- 4. Characteristics of the Chinese in commercial negotiations -- 5. A culturally sound entry strategy brings success -- 6. The mindset of culture and its impact -- 7. Mistakes to avoid in managing multicultural teams -- 8. Cultural obstacles to negotiations: new research in China -- 9. Eat, drink and may your business prosper -- 10. How to market products to Chinese consumers -- 11. Conclusion.

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