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Handbook of social media management : value chain and business models in changing media markets /

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and commu...

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Bibliographic Details
Group Author: Friedrichsen, Mike; Mühl-Benninghaus, Wolfgang
Published: Springer,
Publisher Address: Berlin :
Publication Dates: [2013]
Literature type: Book
Language: English
Series: Media business and innovation
Subjects:
Mass media and business > Handbooks, manuals, etc
Social media > Handbooks, manuals, etc
Public relations > Management > Handbooks, manuals, etc
Media literacy
Medienwirtschaft
Soziale Software
Wertschöpfungskette
Geschäftsmodell
Öffentlichkeitsarbeit
Summary: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking cl
Carrier Form: ix, 880 pages : illustrations ; 24 cm.
Bibliography: Includes bibliographical references.
ISBN: 9783642288968 (hardback) :
3642288960
Index Number: HD59
CLC: C912.31-62
G206.3-62
Call Number: G206.3-62/H236-2

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