Passion branding:harnessing the power of emotion to build strong brands
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Main Authors: | |
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Group Author: | |
Published: |
John Wiley & Sons, Ltd.,
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Publisher Address: | Chichester |
Publication Dates: | c2003. |
Literature type: | Book |
Language: | English |
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Carrier Form: | xiii, 249 p.: ill. ; 24 cm. |
ISBN: | 0470850523 (cloth : alk. paper) |
Index Number: | F760 |
CLC: | F760.5 |
Call Number: | F760.5/D858 |
Contents: |
Includes bibliographical references and index. Passion branding - a new way of marketing -- The passion economy - a new way of thinking -- Building brands in the passion economy -- Passion branding - more than just brand building -- Passion platforms -- Strategic passion branding management -- The measurement challenge - return on investment and accountability. |