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Entrepreneurship and creativity in the metaverse /

"This book focuses on the emerging frontiers of entrepreneurship in metaverse. Further, it focuses on the contribution made by entrepreneurs to operate across different frontiers, to build institutional set up, to attract and incentivize consumers to champion and purchase from brands"--

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Bibliographic Details
Group Author: Inder, Shivani, 1984- (Editor); Min, Pyŏng-ch'ŏl (Editor); Sharma, Sandhir, 1974- (Editor)
Published: Business Science Reference (an imprint of IGI Global),
Publisher Address: Hershey, PA :
Publication Dates: [2024]
Literature type: Book
Language: English
Series: A volume in the Advances in Business Strategy and Competitive Advantage (ABSCA) Book Series,
Subjects:
Metaverse > Economic aspects.
Virtual reality > Economic aspects.
Summary: "This book focuses on the emerging frontiers of entrepreneurship in metaverse. Further, it focuses on the contribution made by entrepreneurs to operate across different frontiers, to build institutional set up, to attract and incentivize consumers to champion and purchase from brands"--
Carrier Form: xxv, 301 pages : illustrations ; 26 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9798369317341
Index Number: TK5105
CLC: TP391.98-05
Call Number: TP391.98-05/E612

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