Impact of digital transformation on the development of new business models and consumer experience /
"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"--
Saved in:
Group Author: | ; |
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Published: |
IGI Global Publisher of Timely Knowledge,
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Publisher Address: | Hershey, PA : |
Publication Dates: | [2022] |
Literature type: | Book |
Language: | English |
Series: |
Advances in business strategy and competitive advantage (ABSCA) book series,
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Subjects: | |
Summary: |
"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"-- |
Carrier Form: | xix, 347 pages : illustrations ; 29 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781799891796 1799891798 9781799891802 1799891801 |
Index Number: | HC79 |
CLC: |
F403.6 F062.4 |
Call Number: | F062.4/I341 |