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Impact of digital transformation on the development of new business models and consumer experience /

"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"--

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Bibliographic Details
Group Author: Rodrigues, Maria Antonia, 1977-; Proença, João F.
Published: IGI Global Publisher of Timely Knowledge,
Publisher Address: Hershey, PA :
Publication Dates: [2022]
Literature type: Book
Language: English
Series: Advances in business strategy and competitive advantage (ABSCA) book series,
Subjects:
Technological innovations > Economic aspects.
Information technology > Economic aspects.
Value.
New products.
Customer relations.
Summary: "This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"--
Carrier Form: xix, 347 pages : illustrations ; 29 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781799891796
1799891798
9781799891802
1799891801
Index Number: HC79
CLC: F403.6
F062.4
Call Number: F062.4/I341

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