Screen LibraryThe one-day marketing plan：organizing and completing a plan that works
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| Main Authors: | |
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| Corporate Authors: | |
| Group Author: | |
| Published: |
McGraw-Hill,
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| Publisher Address: | New York |
| Publication Dates: | c2004. |
| Literature type: | Book |
| Language: | English |
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: |
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=135353 |
| Carrier Form: | xx, 323 p.: ; 28 cm. |
| ISBN: |
9780071458528 (electronic bk.) 0071458522 (electronic bk.) |
| Index Number: | F713 |
| CLC: | F713.50 |
| Contents: |
Includes index. The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation. |