The new science of marketing:state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future
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Main Authors: | |
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Group Author: | |
Published: |
Irwin Professional Pub.,
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Publisher Address: | Chicago |
Publication Dates: | c1995. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xi, 350 p.: ill. ; 24 cm. |
ISBN: | 1557385394 |
Index Number: | F713 |
CLC: | F713 |
Call Number: | F713/R215/ |
Contents: | Includes bibliographical references and index. |