The new science of marketing:state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future

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Bibliographic Details
Main Authors: Rao Vithala R
Group Author: Steckel Joel H
Published: Irwin Professional Pub.,
Publisher Address: Chicago
Publication Dates: c1995.
Literature type: Book
Language: English
Subjects:
Carrier Form: xi, 350 p.: ill. ; 24 cm.
ISBN: 1557385394
Index Number: F713
CLC: F713
Call Number: F713/R215/
Contents: Includes bibliographical references and index.