Exploring direct and relationship marketing
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Main Authors: | |
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Group Author: | ; |
Published: |
Thomson,
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Publisher Address: | Australia |
Publication Dates: | c2004. |
Literature type: | Book |
Language: | English |
Edition: | 2nd ed. |
Subjects: | |
Item Description: | Exploring direct marketing. |
Carrier Form: | xxiv, 520 p.: ill. ; 26 cm. |
ISBN: | 1861529015 |
Index Number: | F713 |
CLC: | F713.32 |
Call Number: | F713.32/E927/2nd.ed. |
Contents: |
Previous ed.: published as Exploring direct marketing. London: International Thomson Business, 1999. Includes index. |