Exploring direct and relationship marketing

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Bibliographic Details
Main Authors: Evans Martin (Martin J.)
Group Author: Patterson Maurice; O'Malley Lisa
Published: Thomson,
Publisher Address: Australia
Publication Dates: c2004.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Item Description: Exploring direct marketing.
Carrier Form: xxiv, 520 p.: ill. ; 26 cm.
ISBN: 1861529015
Index Number: F713
CLC: F713.32
Call Number: F713.32/E927/2nd.ed.
Contents: Previous ed.: published as Exploring direct marketing. London: International Thomson Business, 1999.
Includes index.