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Effective Entrepreneurial Management : Strategy, Planning, Risk Management, and Organization /

This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creati...

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Bibliographic Details
Main Authors: Hisrich, Robert D
Corporate Authors: SpringerLink Online service
Group Author: Ramadani, Veland
Published: Springer International Publishing : Imprint: Springer,
Publisher Address: Cham :
Publication Dates: 2017.
Literature type: eBook
Language: English
Series: Springer Texts in Business and Economics,
Subjects:
Business
Entrepreneurship
Management
Industrial management
Business ethics
Risk management
Business and Management
Innovation/Technology Management
Online Access: http://dx.doi.org/10.1007/978-3-319-50467-4
Summary: This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managi
Carrier Form: 1 online resource (XVIII, 230 pages) : illustrations.
ISBN: 9783319504674
Index Number: HB615
CLC: F272.91
Contents: Foundation of Entrepreneurial Management -- Entrepreneurial Business Planning -- Creativity, Innovation and Entrepreneurial Manager -- Entrepreneurial Risk Management -- Entrepreneurial Marketing Mix -- Organizing an Entrepreneurial Venture -- Raising Capital for the Entrepreneurial Path -- Entrepreneurial Business Growth -- E-Commerce Challenges and Entrepreneurial Manager -- Business Ethics, Social Responsibility and Entrepreneurial Manager -- Entrepreneurial Family Business and Succession Management. .

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