Payback:reaping the rewards of innovation
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Main Authors: | |
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Corporate Authors: | |
Group Author: | ; |
Published: |
Harvard Business School Press,
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Publisher Address: | Boston, Mass. |
Publication Dates: | c2006. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xi, 228 p.: ill. ; 24 cm. |
ISBN: |
9781422103135 (hardcover : alk. paper) 1422103137 (hardcover : alk. paper) |
Index Number: | F273 |
CLC: |
F273.1 F403.6 F062.4 |
Call Number: | F273.1/A562 |
Contents: |
Includes bibliographical references (p. [213]-218) and index. 1. Overview -- pt. 1. What is payback? -- 2. Cash and cash traps -- 3. The indirect benefits of innovation -- pt. 2. Choosing the optimal model -- 4. The integrator -- 5. The orchestrator -- 6. The licensor -- pt. 3. Aligning and leading for payback -- 7. Aligning -- 8. Leading -- Afterword. Taking action. |