Payback:reaping the rewards of innovation

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Bibliographic Details
Main Authors: Andrew James P 1962-
Corporate Authors: Boston Consulting Group
Group Author: Sirkin Harold L; Butman John
Published: Harvard Business School Press,
Publisher Address: Boston, Mass.
Publication Dates: c2006.
Literature type: Book
Language: English
Subjects:
Carrier Form: xi, 228 p.: ill. ; 24 cm.
ISBN: 9781422103135 (hardcover : alk. paper)
1422103137 (hardcover : alk. paper)
Index Number: F273
CLC: F273.1
F403.6
F062.4
Call Number: F273.1/A562
Contents: Includes bibliographical references (p. [213]-218) and index.
1. Overview -- pt. 1. What is payback? -- 2. Cash and cash traps -- 3. The indirect benefits of innovation -- pt. 2. Choosing the optimal model -- 4. The integrator -- 5. The orchestrator -- 6. The licensor -- pt. 3. Aligning and leading for payback -- 7. Aligning -- 8. Leading -- Afterword. Taking action.