Screen LibraryMarketing stripped bare：an insider's guide to the secret rules
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| Main Authors: | |
|---|---|
| Published: |
Kogan Page,
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| Publisher Address: | London Sterling, VA |
| Publication Dates: | 2003. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xvi, 156 p.: ; 24 cm. |
| ISBN: | 0749439971 (pbk.) |
| Index Number: | F713 |
| CLC: | F713.5 |
| Call Number: | F713.5/F735 |
| Contents: | Marketing in context -- No customer can be worse than no customer -- Sex -- A bridge over troubled water -- The company -- The market -- Competition and other difficulties -- Spotting opportunities -- Creating the right mixture -- The marketing plan -- Planning the attack -- May I ask you a few questions? -- A finger in the wind -- Something old, something new -- A trial run -- The promotion mix -- Blowing your own trumpet -- Everyone has an image -- A puss of publicists -- Rattling a stick -- 2p off etc -- Good relations -- Think of a number -- Selling and sales management -- The second oldest profession -- Buyers are a tough lot -- Not just bigger, different -- If all else fails ... -- Directing the storm troopers -- The swindle sheet -- Thank you for your support -- Distribution -- To market, to market -- Something in store -- Putting on a show -- Can I help you? -- Export or die -- Who sold you this then? -- 'Electronic' marketing -- Better, faster, different -- Impact across the board -- Electronic marketing -- Going electronic -- Ever more possibilities (and complications) -- The future -- Markets -- Today the world -- Technology rules (regardless) -- Taking marketing forward -- Desperation -- Competition -- Will you make a successful marketer? |