Screen LibraryMarketing stripped bare：an insider's guide to the secret rules
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| Main Authors: | |
|---|---|
| Published: |
Kogan Page,
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| Publisher Address: | London Sterling, VA |
| Publication Dates: | 2003. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xvi, 156 p.: ; 24 cm. |
| ISBN: | 0749439971 (pbk.) |
| Index Number: | F713 |
| CLC: | F713.5 |
| Call Number: | F713.5/F735 |
| Contents: | Marketing in context -- No customer can be worse than no customer -- Sex -- A bridge over troubled water -- The company -- The market -- Competition and other difficulties -- Spotting opportunities -- Creating the right mixture -- The marketing plan -- Planning the attack -- May I ask you a few questions? -- A finger in the wind -- Something old, something new -- A trial run -- The promotion mix -- Blowing your own trumpet -- Everyone has an image -- A puss of publicists -- Rattling a stick -- 2p off etc -- Good relations -- Think of a number -- Selling and sales management -- The second old |