Screen LibraryEmerging market multinationals : managing operational challenges for sustained international growth /
"Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they...
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| Main Authors: | |
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| Group Author: | ; |
| Published: |
Cambridge University Press,
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| Publisher Address: | Cambridge, United Kingdom : |
| Publication Dates: | 2016. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succ "Emerging market multinationals (EMNCs) can become successful global players across a wide spectrum of industries, as demonstrated by companies such as the Brazilian airplane manufacturer Embraer, the Mexican bakery Bimbo, the Russian IT firm Kaspersky Labs, the Indian conglomerate Tata Group, the South African brewer SABMiller, and the Chinese computer manufacturer Lenovo. This has resulted in a plethora of publications that discuss how such companies can challenge established multinationals from advanced economies and the distinct sources of competitive advantage they develop to achieve th |
| Carrier Form: | xviii, 221 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 190-212) and index. |
| ISBN: |
9781107421523 1107421527 9781107073142 1107073146 |
| Index Number: | HD62 |
| CLC: | F276.7 |
| Call Number: | F276.7/C965/c.2 |
| Contents: | 1. Introduction: the rise of EMNCS -- 2. Understanding the challenges of internationalization -- 3. Country selection -- 4. Entry mode selection -- 5. Establishment -- 6. Operation -- 7. Integration -- 8. Expansion -- 9. Conclusion. |