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Digital marketing expert Joel takes on the fascinating world of today's marketing from a whole new perspective. The author reveals the inner secrets highly successful Internet capitalists use to expand business and to reach global audiences.
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| Published: |
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| Literature type: | Book |
| Language: | English |
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| Summary: |
Digital marketing expert Joel takes on the fascinating world of today's marketing from a whole new perspective. The author reveals the inner secrets highly successful Internet capitalists use to expand business and to reach global audiences. |
| Item Description: | Includes index. |
| Carrier Form: | xii, 288 p. ; 24 cm |
| ISBN: |
9780446548236 : 0446548235 |
| Index Number: | HD30 |
| CLC: | F713.36 |
| Call Number: | F713.36/J643-1 |
| Contents: | I google you-- just like you google me -- The trust economy -- Entrepreneurship 2.0 -- Faith-based initiatives, viral expansion loops, and the long road -- Know control -- The real world -- You are media -- From mass media to mass content -- Digital Darwinism -- From mass media to "me" media -- Burn the ships -- Tribal knowledge -- Digital nomad -- Participation 2.0. |