How advertising works:the role of research

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Bibliographic Details
Group Author: Jones John Philip
Published: Sage Publications,
Publisher Address: Thousand Oaks, Calif.
Publication Dates: c1998.
Literature type: Book
Language: English
Subjects:
Carrier Form: 358 p.: ill. ; 24 cm.
ISBN: 0761912401 (acid-free paper)
076191241X (pbk. : acid-free paper)
Index Number: F713
CLC: F713.80
Call Number: F713.80/H847
Contents: Includes bibliographical references and indexes.