How advertising works:the role of research
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Group Author: | |
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Published: |
Sage Publications,
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Publisher Address: | Thousand Oaks, Calif. |
Publication Dates: | c1998. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | 358 p.: ill. ; 24 cm. |
ISBN: |
0761912401 (acid-free paper) 076191241X (pbk. : acid-free paper) |
Index Number: | F713 |
CLC: | F713.80 |
Call Number: | F713.80/H847 |
Contents: | Includes bibliographical references and indexes. |