Screen LibraryGaining influence in public relations：the role of resistance in practice
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| Main Authors: | |
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| Group Author: | |
| Published: |
Lawrence Erlbaum Publishers,
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| Publisher Address: | Mahwah, N.J. |
| Publication Dates: | 2006. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xiii, 276 p.: ; 24 cm. |
| ISBN: |
0805852921 (alk. paper) 9780805852929 (alk. paper) 080585293X (pbk. : alk. paper) 9780805852936 (pbk. : alk. paper) |
| Index Number: | C912 |
| CLC: | C912.3 |
| Call Number: | C912.3/B496 |
| Contents: |
Includes bibliographical references and index. Influence in public relations and why it's important -- Public relations roles, responsibilities, and the "right thing" -- Resistance, politics, and power relations -- Identifying and using influence resources in public relations -- Alpha approaches in |