Screen LibraryFranchising globally Innovation, learning and imitation /
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in di...
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| Literature type: | Electronic Software eBook |
| Language: | English |
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| Online Access: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230289857 |
| Summary: |
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world. |
| Item Description: |
Electronic book text. Originally published in: 2010. |
| Carrier Form: | 272 p. |
| ISBN: |
9780230238282 9780230289857 : 0230289851 : |
| CLC: | F737.124.2 |
| Contents: | PART I: FRANCHISING APPROACHES AND FRAMEWORKS Franchising In Emerging Markets-- D.Welsh& C.Falbe Franchising as an Entrepreneurial Form of Business-- M.Sardy Internationalization of Franchising-- L.Ni& R.Wang Clustering For International Market Selection-- A.Shoham PART II: AREA STUDIES OF FRANCHISING Franchising in Italy-- D.Vianneli Franchising in Morocco-- R.Alami Franchising in Croatia-- M.Alpeza& A.Erceg Microfranchising in Less Developed Countries-- M.Munoz& M.C.Mitchel PART III: INTERNATIONAL FRANCHISING CASES Ruth's Chris Franchises Expand Internationally-- A.Kupetz International Fra |