深度文案 = The art of the click:爆款产品的文案创作法则
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北京时代华文书局
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Publisher Address: | 北京 |
Publication Dates: | 2020 |
Literature type: | Book |
Language: | Chinese |
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Carrier Form: | 242页: ; 21cm |
ISBN: | 978-7-5699-3498-4 |
Index Number: | F713 |
CLC: | F713.812 |
Call Number: | F713.812/5811 |
Contents: |
书中英文题名:The art of the click: how to harness the power of direct-response copywriting and make more sales 本书作者总结了广告文案从业10余年的经验,详细阐述了深度文案的创作方法:包括5大核心要素,20条创作法则,39种文案撰写技巧。深度文案创作法能够让文案写作者的创作更加有效易行,具有十足的感染力和说服力,帮助撰稿人、营销人以及企业家,获得更多点击率,最终赢得成倍增加的销售额。 |