Screen Library广告行销策划关键词 = Key words of advertising marketing planning
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| Main Authors: | |
|---|---|
| Published: |
吉林美术出版社
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| Publisher Address: | 长春 |
| Publication Dates: | 2011 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
中国当代广告教学系列丛书 |
| Subjects: | |
| Carrier Form: | 236页: 图 ; 21cm |
| ISBN: | 978-7-5386-5300-7 |
| Index Number: | F713 |
| CLC: | F713.81 |
| Call Number: | F713.81/4449-1 |
| Contents: | 本书介绍了广告营销策划各个阶段主要工作中的关键词，包括：广告预算、市场调查、市场细分、目标消费者、参照群体、市场机会、品牌资产等。 |