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Management controls and marketing planning

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Bibliographic Details
Main Authors: Wilson R. M. S (Richard Malcolm Sano)
Corporate Authors: Institute of Marketing; CAM Foundation
Published: Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann,
Publisher Address: London
Publication Dates: 1979.
Literature type: Book
Language: English
Subjects:
Marketing > Management
Carrier Form: xvi, 224 p.: ill. ; 24 cm.
ISBN: 0434922668
Index Number: F711
CLC: F711
Call Number: F711/W752/
Contents: Includes index.
Bibliography: p. 201-217.

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