Author Results for Institute of Marketing

Chartered Institute of Marketing
American Petroleum Institute.,Division of Marketing
McDonald,Malcolm
Ace,Cathy
Cheeseman,Alison
see all »
Institute of Marketing
Piercy,Nigel
Rogers,Beth
Wood,Gill
(Michael James),

1
International Journal of Marketing Principles & Practices

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Corporate Authors: International Institute of Marketing Professionals
Published: the institute
Publication Dates: 2011-
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2
Marketing Review St. Gallen

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Corporate Authors: University of St. Gallen, Institute of Marketing
Published: the university
Publication Dates: 2008-
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3
Marketing plans how to prepare them, how to use them

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Main Authors: McDonald Malcolm
Corporate Authors: Institute of Marketing
Published: Butterworth-Heinemann,
Publication Dates: c2002.
Call Number: F713.5/M135-1/5th.ed.
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4
Strategic marketing decisions 2006-2007

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Main Authors: Doole Isobel
Corporate Authors: Chartered Institute of Marketing
Group Author: Lowe Robin 1945-
Published: Butterworth-Heinemann,
Publication Dates: 2006.
Call Number: F713.5/D691
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5
Corporate reputation, the brand & the bottom line powerful proven communication strategies for maximizing value

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Main Authors: Haywood Roger 1939-
Corporate Authors: Chartered Institute of Marketing
Published: Kogan Page,
Publication Dates: c2005.
Call Number: C912.3/H427-1/3rd.ed.
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6
Customer communications in marketing, 2003-2004

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Main Authors: Cheeseman Alison
Corporate Authors: Chartered Institute of Marketing
Group Author: Wood Gill
Published: Butterworth-Heinemann,
Publication Dates: 2003.
Call Number: F713.5/C515-1
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7
Marketing management in practice, 2003-2004

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Main Authors: Williams John 1949 Dec. 11-
Corporate Authors: Chartered Institute of Marketing
Group Author: Curtis Tony
Published: Butterworth-Heinemann,
Publication Dates: 2003.
Call Number: F713.5/W724
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8
Marketing fundamentals, 2003-2004

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Main Authors: Withey Frank
Corporate Authors: Chartered Institute of Marketing
Group Author: Lancaster Geoffrey 1938-
Published: Butterworth-Heinemann,
Publication Dates: 2003.
Call Number: F713.5/W824
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9
International marketing strategy, 2003-2004

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Main Authors: Carter Steve
Corporate Authors: Chartered Institute of Marketing
Published: Butterworth-Heinemann,
Publication Dates: 2003.
Call Number: F746.12/C325/2003-2004
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10
Marketing planning, 2003-2004

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Main Authors: Beamish Karen
Corporate Authors: Chartered Institute of Marketing
Group Author: Ashford Ruth
Published: Butterworth-Heinemann,
Publication Dates: 2003.
Call Number: F713.5/B366/2003-2004
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11
Marketing in practice, 2003-2004

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Main Authors: Hyde Mike
Corporate Authors: Chartered Institute of Marketing
Published: Butterworth-Heinemann,
Publication Dates: 2003.
Call Number: F713.5/H994/2003-2004
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12
Strategic marketing management planning and control, 2003-2004

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Main Authors: Meek Helen
Corporate Authors: Chartered Institute of Marketing
Group Author: Meek Richard 1923-
Published: Butterworth-Heinemann,
Publication Dates: 2003.
Call Number: F713-43/M494
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13
Marketing research and information, 2003-2004

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Main Authors: Housden Matthew
Corporate Authors: Chartered Institute of Marketing
Published: Butterworth-Heinemann,
Publication Dates: 2003.
Call Number: F713.5/H842
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14
Marketing communications, 2003-2004

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Main Authors: Hughes Graham
Corporate Authors: Chartered Institute of Marketing
Group Author: Fill Chris
Published: Butterworth-Heinemann,
Publication Dates: 2003.
Call Number: F713.51/H893
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15
Customer communications in marketing, 2002-2003

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Main Authors: Cheeseman Alison
Corporate Authors: Chartered Institute of Marketing
Group Author: Wood Gill
Published: Butterworth-Heinemann,
Publication Dates: 2002.
Call Number: F713.5/C515
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16
Market-led strategic change a guide to transforming the process of going to market

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Main Authors: Piercy Nigel
Corporate Authors: Chartered Institute of Marketing
Published: Butterworth-Heinemann,
Publication Dates: 2002.
Call Number: F713.5-62/P618/3rd.ed.
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17
Effective promotional planning for e-Business

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Main Authors: Ace Cathy
Corporate Authors: Chartered Institute of Marketing
Published: Butterworth-Heinemann,
Publication Dates: 2002.
Call Number: F713.36/A173
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18
emarketing excellence the heart of ebusiness

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Main Authors: Smith P. R (Paul Russell), 1957-
Corporate Authors: Chartered Institute of Marketing
Group Author: Chaffey Dave 1963-
Published: Butterworth-Heinemann,
Publication Dates: 2002.
Call Number: F713.36/S656
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19
Internal marketing tools and concepts for customer-focused management

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Main Authors: Ahmed Pervaiz K
Corporate Authors: Chartered Institute of Marketing
Group Author: Rafiq Mohammed
Published: Butterworth-Heinemann,
Publication Dates: 2002.
Call Number: F713.56/A286
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20
From brand vision to brand evaluation strategically building and sustaining brands

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Main Authors: de Chernatony L (Leslie)
Corporate Authors: Chartered Institute of Marketing
Published: Butterworth-Heinemann,
Publication Dates: 2001.
Call Number: F27/D293
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