Management controls and marketing planning
Saved in:
Main Authors: | |
---|---|
Corporate Authors: | ; |
Published: |
Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann,
|
Publisher Address: | London |
Publication Dates: | 1979. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xvi, 224 p.: ill. ; 24 cm. |
ISBN: | 0434922668 |
Index Number: | F711 |
CLC: | F711 |
Call Number: | F711/W752/ |
Contents: |
Includes index. Bibliography: p. 201-217. |