The media economy /
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Main Authors: | |
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Published: |
Routledge,
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Publisher Address: | New York, NY : |
Publication Dates: | 2017. |
Literature type: | Book |
Language: | English |
Edition: | Second edition. |
Series: |
Media management and economics series
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Subjects: | |
Carrier Form: | x, 210 pages : illustrations, forms ; 24 cm. |
Bibliography: | Includes bibliographical references (pages [189]-198) and index. |
ISBN: |
9781138886094 (hardback) : 1138886092 (hardback) 9781138886087 (paperback) 1138886084 (paperback) 9781315715094 1315715090 |
Index Number: | P96 |
CLC: | G206.3-05 |
Call Number: | G206.3-05/A327/2nd ed. |
Contents: | Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multiplatform enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy -- References. |