Screen LibraryThe media economy /
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| Main Authors: | |
|---|---|
| Published: |
Routledge,
|
| Publisher Address: | New York, NY : |
| Publication Dates: | 2017. |
| Literature type: | Book |
| Language: | English |
| Edition: | Second edition. |
| Series: |
Media management and economics series
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| Subjects: | |
| Carrier Form: | x, 210 pages : illustrations, forms ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages [189]-198) and index. |
| ISBN: |
9781138886094 (hardback) : 1138886092 (hardback) 9781138886087 (paperback) 1138886084 (paperback) 9781315715094 1315715090 |
| Index Number: | P96 |
| CLC: | G206.3-05 |
| Call Number: | G206.3-05/A327/2nd ed. |
| Contents: | Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multiplatform enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy -- References. |