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Marketing decision making and the management of pricing : successful business tools /

"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.

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Bibliographic Details
Corporate Authors: IGI Global
Group Author: Rajagopal, 1957- (Editor)
Published: IGI Global,
Publisher Address: Hershey, Pa. :
Publication Dates: 2013.
Literature type: eBook
Language: English
Subjects:
Pricing.
Strategic planning.
Business management
Financial analysis
Marketing decision making
Pricing policy
Strategic pricing
Value creation
Online Access: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4094-8
Summary: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Carrier Form: PDFs (237 pages) : illustrations
Bibliography: Includes bibliographical references.
ISBN: 9781466640955 (ebook)
Access: Restricted to subscribers or individual electronic text purchasers.
Index Number: HF5416
CLC: F713.5
Contents: Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead.

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