Marketing decision making and the management of pricing : successful business tools /
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
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Corporate Authors: | |
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Group Author: | |
Published: |
IGI Global,
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Publisher Address: | Hershey, Pa. : |
Publication Dates: | 2013. |
Literature type: | eBook |
Language: | English |
Subjects: | |
Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4094-8 |
Summary: |
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher. |
Carrier Form: | PDFs (237 pages) : illustrations |
Bibliography: | Includes bibliographical references. |
ISBN: | 9781466640955 (ebook) |
Access: | Restricted to subscribers or individual electronic text purchasers. |
Index Number: | HF5416 |
CLC: | F713.5 |
Contents: | Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead. |