小鱼吃大鱼:战胜一线品牌的八大法则
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Main Authors: | ; |
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Group Author: | |
Published: |
中国财政经济出版社
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Publisher Address: | 北京 |
Publication Dates: | 2004 |
Literature type: | Book |
Language: | Chinese |
Series: |
财经易文 |
Subjects: | |
Carrier Form: | 300页: ; 24cm |
ISBN: | 7-5005-7610-2 |
Index Number: | F274 |
CLC: | F274 |
Call Number: | F274/0249 |
Contents: | 本书作者分析了近十年来40个最成功的挑战者品牌——这些品牌都是在有限的资源条件下取得了快速增长,并获得了良好的声誉。 |
Note: | 书名原文:Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders |