Screen Library小鱼吃大鱼：战胜一线品牌的八大法则
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| Main Authors: | ; |
|---|---|
| Group Author: | |
| Published: |
中国财政经济出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2004 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
财经易文 |
| Subjects: | |
| Carrier Form: | 300页: ; 24cm |
| ISBN: | 7-5005-7610-2 |
| Index Number: | F274 |
| CLC: | F274 |
| Call Number: | F274/0249 |
| Contents: | 本书作者分析了近十年来40个最成功的挑战者品牌——这些品牌都是在有限的资源条件下取得了快速增长，并获得了良好的声誉。 |
| Note: | 书名原文：Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders |