Screen LibraryMarketing management：knowledge and skills
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Irwin/McGraw-Hill,
|
| Publisher Address: | Boston, Mass. |
| Publication Dates: | c1998. |
| Literature type: | Book |
| Language: | English |
| Edition: | 5th ed. |
| Series: |
The Irwin/McGraw-Hill series in marketing |
| Subjects: | |
| Carrier Form: | xvi, 944 p.: col. ill. ; 24 cm. |
| ISBN: | 0256226334 |
| Index Number: | F713 |
| CLC: | F713 |
| Call Number: | F713/P478/5th ed. |
| Contents: | Includes bibliographical references and indexes. |