显而易见:终结营销混乱 = In search of the obvious:the antidote for today's marketing mess
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Main Authors: | |
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Group Author: | ; ; |
Published: |
机械工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2012 |
Literature type: | Book |
Language: | Chinese |
Series: |
定位经典丛书 : 珍藏版 |
Subjects: | |
Carrier Form: | 26,200页: ; 25cm |
ISBN: | 978-7-111-33607-5 |
Index Number: | F713 |
CLC: | F713.50 |
Call Number: | F713.50/2542-5 |
Contents: | 本书内容包括:寻找营销的终极战场、混乱不堪的互联网、迷恋创意的广告人、热衷品牌延伸的营销员、寻找真相始于竞争、终结混乱的基本法则、营销解困等。 |