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Holistic approaches to brand culture and communication across industries /

"This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media

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Bibliographic Details
Corporate Authors: IGI Global
Group Author: Dasgupta, Sabyasachi, 1982-; Biswal, Santosh Kumar, 1979-; Ramesh, M. Anil, 1964-
Published: IGI Global,
Publisher Address: Hershey, Pa. :
Publication Dates: [2018]
Literature type: eBook
Language: English
Subjects:
Branding (Marketing)
Brand name products.
Online Access: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3150-0
Summary: "This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media
Carrier Form: 23 PDFs (xxii, 281 pages)
Bibliography: Includes bibliographical references and index.
ISBN: 9781522531517
Access: Restricted to subscribers or individual electronic text purchasers.
Index Number: HF5415
CLC: F760.5
Contents: Chapter 1. Branding culture: a study of Telugu film industry -- Chapter 2. The impact of brand variance on gender in FMCG sector: with a special reference to toothpaste category -- Chapter 3. Evaluation of celebrity endorsements on consumer perception a

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