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Customer behavior：consumer behavior & beyond

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Bibliographic Details
Main Authors: Sheth Jagdish N
Group Author: Mittal Banwari; Newman Bruce I
Published: Dryden Press,
Publisher Address: Fort Worth, TX
Publication Dates: 1999.
Literature type: Book
Language: English
Subjects:
Consumer behavior
Consumers' preferences
Consumer satisfaction
Marketing
Carrier Form: 1 v. (various pagings): col. ill. ; 26 cm.
ISBN: 003098016X (pbk.)
Index Number: F713
CLC: F713.55
Call Number: F713.55/S554/
Contents: Includes bibliographical references and indexes.

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