Problems and cases in health care marketing

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Bibliographic Details
Group Author: Gourville John T.; (John Timothy); Quelch John A.; Rangan V. Kasturi.
Published: McGraw-Hill/Irwin,
Publisher Address: Boston
Publication Dates: c2005.
Literature type: Book
Language: English
Subjects:
Carrier Form: viii, 440 p.: ill., maps ; 26 cm.
ISBN: 0072887761 (alk. paper)
Index Number: R19
CLC: R19
R197
Call Number: R19/P962
Contents: Includes bibliographical references and index.