Screen LibraryStrategic Retail Management : Text and International Cases /
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of...
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| Main Authors: | |
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| Corporate Authors: | |
| Group Author: | ; |
| Published: |
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
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| Publisher Address: | Wiesbaden : |
| Publication Dates: | 2017. |
| Literature type: | eBook |
| Language: | English |
| Edition: | Third edition. |
| Subjects: | |
| Online Access: |
http://dx.doi.org/10.1007/978-3-658-10183-1 |
| Summary: |
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail man |
| Carrier Form: | 1 online resource : illustrations |
| ISBN: | 9783658101831 |
| Index Number: | HF5001 |
| CLC: | F713.5 |
| Contents: | Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement. |