Screen LibraryTranscultural marketing for incremental and radical innovation /
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--Pr...
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| Corporate Authors: | |
|---|---|
| Group Author: | ; ; |
| Published: |
IGI Global,
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| Publisher Address: | Hershey, Pa. : |
| Publication Dates: | [2014] |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4749-7 |
| Summary: |
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--Provided by publisher. |
| Carrier Form: | PDFs (557 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781466647503 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
| Index Number: | HF5415 |
| CLC: | F713.5 |
| Contents: | Discovering the nexus between market orientation and open innovation: a grounded theory approach / Gul Denktas-Sakar, Cimen Karatas-Cetin, Omur Yasar Saatcioglu -- Unveiling culturally diverse markets: a typology of youth in Flanders, Belgium / Joyce Koeman -- Conspicuous consumption behavior: cultural dimensions, implications, and future research / Wan Nurisma Ayu Wan Ismail, Norhayati Zakaria, Asmat-Nizam Abdul-Talib -- Ethnic consumers of the arts: extending the MAO model / Huong Le, David H B Bednall, Yuka Fujimoto -- Self-driving cars: radical innovation in the transportation industry / Mohammad Poorsartep -- International diversity management approaches for marketing to create innovation / Geetha Garib -- Job hunting experiences of bicultural students in Japan / Brigitte Pickl-Kolaczia -- Expanding technology-based transcultural diffusion: lessons from Brazil and the Philippines / Margee Hume, Paul Johnston, Mark Argar, Craig Hume -- The term "global" in cross-cultural studies: a concordance analysis / Bice Della Piana, Mario Monteleone -- The strategic use of social media in the fashion industry / Hanna Kontu, Alessandra Vecchi -- How marketing capabilities create competitive advantage in Turkey / Rifat Kamasak -- Ethos, pathos, and logos of doing business abroad: Geert Hofstede's five dimensions of national culture on transcultural marketing / Ben Tran -- Incremental and radical service innovation in living labs / Seppo Leminen, Mika Westerlund -- Modernization without westernization: the Kingdom of Saudi Arabia / Nailah Ayub, Norizan M Kassim, Mohamed Zain -- Strategic transcultural marketing management and global competitiveness / Angelo A. Camillo, Svetlana Holt, Joan Marques -- Innovation in the 21st century organization / Neeta Baporikar -- E-marketing and online consumer behavior / Neha Jain, Vandana Ahuja, Y. Medury -- Crowdsourcing for transcultural marketing and innovation / Rauno Rusko -- The Starbucks culture: responsible, radical innovation in an irresponsible, incremental world / Joan Marques, Angelo A. Camillo, Svetlana Holt -- Importance of perpetual government-university-industry (GUI) collaboration today / Bryan Christiansen -- Consumer purchasing behaviour towards organic products in Thailand / Yaowarat Sriwaranun, Christopher Gan, Minsoo Lee, David A. Cohen -- Factors affecting electronic service brand equity / Salih Yildiz, H useyin Sabri Kurtuldu. |