Market driven enterprise:product development, supply chains, and manufacturing
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Main Authors: | |
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Published: |
Wiley,
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Publisher Address: | New York |
Publication Dates: | c2001. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xiv, 514 p.: ill. ; 24 cm. |
ISBN: | 0471244929 (cloth : alk. paper) |
Index Number: | F273 |
CLC: | F273 |
Call Number: | F273/C435 |
Contents: |
"A Wiley-Interscience publication." Includes bibliographical references and index. Domain and process views of an enterprise -- Manufacturing marketing interface -- Knowledge organization for domain decisions -- Marketing approaches to product design -- Design engineering -- Concurrent mapping of product features -- Product platform and variety -- Product realization -- The extended enterprise : a supply chain perspective -- Electronic chains of suppliers and customers -- Supply chain models -- Responsive manufacturing. |