Market driven enterprise:product development, supply chains, and manufacturing

Saved in:
Bibliographic Details
Main Authors: Chakravarty Amiya K
Published: Wiley,
Publisher Address: New York
Publication Dates: c2001.
Literature type: Book
Language: English
Subjects:
Carrier Form: xiv, 514 p.: ill. ; 24 cm.
ISBN: 0471244929 (cloth : alk. paper)
Index Number: F273
CLC: F273
Call Number: F273/C435
Contents: "A Wiley-Interscience publication."
Includes bibliographical references and index.
Domain and process views of an enterprise -- Manufacturing marketing interface -- Knowledge organization for domain decisions -- Marketing approaches to product design -- Design engineering -- Concurrent mapping of product features -- Product platform and variety -- Product realization -- The extended enterprise : a supply chain perspective -- Electronic chains of suppliers and customers -- Supply chain models -- Responsive manufacturing.