Global marketing management

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Bibliographic Details
Group Author: Quelch John A; Bartlett Christopher A 1943-
Published: Addison-Wesley,
Publisher Address: Reading, Mass.
Publication Dates: c1999.
Literature type: Book
Language: English
Edition: 4th ed.
Subjects:
Carrier Form: viii, 703 p.: ill. ; 24 cm.
ISBN: 0201350629 (pbk.)
Index Number: F746
CLC: F746.12-36
F740.2-36
F740.4
Call Number: F740.4/G562.1/4th.ed.
Contents: Includes bibliographical references.