Cover is for reference only

Management and marketing for improved retail competitiveness and performance /

"The book's main purpose is to provide knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business"--

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Bibliographic Details
Group Author: Santos, Jose Duarte, 1966- (Editor); Pereira, Ines Veiga, 1977- (Editor); Pires, Paulo, 1967- (Editor)
Published: IGI Global,
Publisher Address: Hershey, PA :
Publication Dates: [2023]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and E-services (AMCRMES) book series,
Subjects:
Retail trade > Management.
Summary: "The book's main purpose is to provide knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business"--
Item Description: Premier reference source -- cover.
Carrier Form: xix, 457 pages : illustrations ; 29 cm.
Bibliography: Includes bibliographical references (pages 376-447) and index.
ISBN: 9781668485743
1668485745
9781668485750
1668485753
Index Number: HF5429
CLC: F713.32
Call Number: F713.32/M266-1

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