Screen LibraryThe 86 percent solution：how to succeed in the biggest market opportunity of the next 50 years
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Wharton School Publishing,
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| Publisher Address: | Upper Saddle River, N.J. |
| Publication Dates: | c2006. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xxvii, 224 p.: ill. ; 24 cm. |
| ISBN: |
0131489070 (hbk.) 9780131489073 (hbk.) |
| Index Number: | F274 |
| CLC: | F274 |
| Call Number: | F274/M214 |
| Contents: |
Includes index. Do you want to be in this market? Can you afford not to be? -- 1: The lands of opportunity -- The 86 percent opportunity -- Opportunities at many levels -- Characteristics of emerging markets and the opportunities they create -- Finding solutions -- The 86 percent solution -- 2: Don't build a car when you need a bullock cart -- Designing for six-yard saris -- Back to basics -- Riding the bullock cart -- The 86 percent solution -- 3: Aim for the ricochet economy -- The ricochet economy -- Taking aim -- More bounce -- The 86 percent solution -- 4: Connect brands to the market -- Market-stall e |