Screen LibraryHow to price：a guide to pricing techniques and yield management
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| Main Authors: | |
|---|---|
| Published: |
Cambridge University Press,
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| Publisher Address: | Cambridge |
| Publication Dates: | 2008. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xiv, 433 p.: ill. ; 26 cm. |
| ISBN: |
9780521887595 (hardback) 0521887593 (hardback) 9780521715645 (pbk.) 0521715644 (pbk.) |
| Index Number: | F714 |
| CLC: | F714.1-32 |
| Call Number: | F714.1-32/S562 |
| Contents: |
Includes bibliographical references (p. [421]-429) and index. Introduction to pricing techniques -- Services, booking systems, and consumer value -- Overview of pricing techniques -- Revenue management and profit maximization -- The role played by capacity -- YM, consumer welfare, and antitrust -- Pricing techniques and the use of computers -- The literature and presentation methods -- Notation and symbols -- Demand and cost -- Demand theory and interpretations -- Discrete demand functions -- Linear demand functions -- Constant-elasticity demand functions -- Aggregating demand functions -- Demand and network effects -- Demand for substitutes and comple |