Screen LibraryHow to price：a guide to pricing techniques and yield management
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| Main Authors: | |
|---|---|
| Published: |
Cambridge University Press,
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| Publisher Address: | Cambridge |
| Publication Dates: | 2008. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xiv, 433 p.: ill. ; 26 cm. |
| ISBN: |
9780521887595 (hardback) 0521887593 (hardback) 9780521715645 (pbk.) 0521715644 (pbk.) |
| Index Number: | F714 |
| CLC: | F714.1-32 |
| Call Number: | F714.1-32/S562 |
| Contents: |
Includes bibliographical references (p. [421]-429) and index. Introduction to pricing techniques -- Services, booking systems, and consumer value -- Overview of pricing techniques -- Revenue management and profit maximization -- The role played by capacity -- YM, consumer welfare, and antitrust -- Pricing techniques and the use of computers -- The literature and presentation methods -- Notation and symbols -- Demand and cost -- Demand theory and interpretations -- Discrete demand functions -- Linear demand functions -- Constant-elasticity demand functions -- Aggregating demand functions -- Demand and network effects -- Demand for substitutes and complements -- Consumer surplus -- Cost of production -- Exercises -- Basic pricing techniques -- Single-market pricing -- Multiple markets without price discrimination -- Multiple markets with price discrimination -- Pricing under competition -- Commonly practiced pricing methods -- Regulated public utility -- Exercises -- Bundling and tying -- Bundling -- Tying -- Exercises -- Multipart tariff -- Two-part tariff with one type of consumer -- Two-part tariff with multiple consumer types -- Menu of two-part tariffs -- Multipart tariff -- Regulated public utility -- Exercises -- Peak-load pricing -- Seasons, cycles, and service-cost definitions -- Seasons: fixed-peak case -- Seasons: shifting-peak case -- General computer algorithm for two seasons -- Multi-season pricing -- Season-interdependent demand functions -- Regulated public utility -- Demand, cost, and the lengths of seasons -- Exercises -- Advance booking -- Two booking periods with two service classes -- Multiple periods with two service classes -- Multiple booking periods and service classes -- Dynamic booking with marginal operating cost -- Network-based dynamic advance booking -- Fixed class allocations -- Nested class allocations -- Exercises -- Refund strategies -- Basic definitions -- Consumers, preferences, and seller's profit -- Refund policy under an exogenously-given price -- Simultaneous price and refund policy decisions -- Multiple price and refund packages -- Refund policy under moral hazard -- Integrating refunds within advance booking -- Exercises -- Overbooking -- Basic definitions -- Profit-maximizing overbooking -- Overbooking of groups -- Exercises -- Quality, loyalty, auctions, and advertising -- Quality differentiation and classes -- Damaged goods -- More on pricing under competition -- Auctions -- Advertising expenditure -- Exercises -- Tariff-choice biases and warranties -- Flat-rate biases -- Choice in context and extremeness aversion -- Other consumer choice biases -- Warranties -- Exercises -- Instructor and solution manual -- To the reader -- Manual for chapter 2: demand and cost -- Manual for chapter 3: basic pricing techniques -- Manual for chapter 4: bundling and tying -- Manual for chapter 5: multipart tariff -- Manual for chapter 6: peak-load pricing -- Manual for chapter 7: advance booking -- Manual for chapter 8: refund strategies -- Manual for chapter 9: overbooking -- Manual for chapter 10: quality, loyalty, auctions, advertising -- Manual for chapter 11: tariff-choice biases and warranties -- References -- Index. |