Screen LibraryMastering fashion marketing
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Palgrave Macmillan,
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| Publisher Address: | Basingstoke [England] New York |
| Publication Dates: | 2009. |
| Literature type: | Book |
| Language: | English |
| Series: |
Palgrave master series |
| Subjects: | |
| Carrier Form: | xviii, 376 p.: ill., plans ; 24 cm. |
| ISBN: |
9781403919021 140391902X |
| Index Number: | F407 |
| CLC: |
F407.865 F768.3 |
| Call Number: | F407.865/J144 |
| Contents: |
Includes bibliographical references (p. 351-353) and index. The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing. |