Sport business in the global marketplace
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Literature type: | Electronic Software eBook |
Language: | English |
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Online Access: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230598898 |
Item Description: |
Electronic book text. Epublication based on: 9781403903006, 2002. |
Carrier Form: | 256 p. |
ISBN: |
9781403903006 9780230598898 : 0230598897 : |
CLC: | G817.12-05 |
Contents: | S-commerce: Facing the Future of Sport Business Bums on Seats: The Social Phenomenon of Sport Putting Sport on the Map: The Structure of Global Sport Business or Pleasure: The Commercialisation of Sport Self Service: Sport and the Services Economy In the Spider's Web: The Internet and Competitive Advantage in Global Sport Speaking in Tongues: Global Sport Marketing across Cultures Sport Trek: Future Sport Business in the Global Marketplace Epilogue: Brilliant Orange Finally Go all the Way!. |