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Sport business in the global marketplace

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Bibliographic Details
Main Authors: Westerbeek, Hans.
Group Author: Smith, Aaron, 1972-
Published:
Literature type: Electronic Software eBook
Language: English
Subjects:
Sports > Economic aspects.
Sports > Marketing.
Globalization > Economic aspects.
Sport & leisure industries.
International business.
Sport.
Sports > Economic aspects > Marketing
Online Access: http://www.palgraveconnect.com/doifinder/10.1057/9780230598898
Item Description: Electronic book text.
Epublication based on: 9781403903006, 2002.
Carrier Form: 256 p.
ISBN: 9781403903006
9780230598898 :
0230598897 :
CLC: G817.12-05
Contents: S-commerce: Facing the Future of Sport Business Bums on Seats: The Social Phenomenon of Sport Putting Sport on the Map: The Structure of Global Sport Business or Pleasure: The Commercialisation of Sport Self Service: Sport and the Services Economy In the Spider's Web: The Internet and Competitive Advantage in Global Sport Speaking in Tongues: Global Sport Marketing across Cultures Sport Trek: Future Sport Business in the Global Marketplace Epilogue: Brilliant Orange Finally Go all the Way!.

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