Screen LibraryExperimental methods in survey research : techniques that combine random sampling with random assignment /
"A thorough and comprehensive guide to the theoretical, practical, and methodological approaches used in survey experiments across disciplines such as political science, health sciences, sociology, economics, psychology, and marketing. This book bridges the gap in literature and explores the br...
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| Group Author: | |
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| Published: |
Wiley,
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| Publisher Address: | Hoboken, NJ : |
| Publication Dates: | 2019. |
| Literature type: | Book |
| Language: | English |
| Series: |
Wiley series in survey methodology
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| Subjects: | |
| Summary: |
"A thorough and comprehensive guide to the theoretical, practical, and methodological approaches used in survey experiments across disciplines such as political science, health sciences, sociology, economics, psychology, and marketing. This book bridges the gap in literature and explores the broad range of experimental designs in experiments that use probability samples. It approaches the usage of survey-based experiments with a Total Survey Error (TSE) perspective, which provides insight on the strengths and weaknesses of the techniques used. Experimental Methods in Survey Research: Techniques that Combine Random Assignment with Random Probability Sampling addresses experiments on within-unit coverage, reducing nonresponse, question and questionnaire design, minimizing interview measurement bias, using adaptive design, trend data, vignettes, the analysis of data from survey experiments, and other topics, across social, behavioral, and marketing science domains. Each chapter begins with a description of the experimental method or application and its importance, followed by reference to relevant literature. At least one detailed original experimental case study then follows to illustrate the experimental method's deployment, implementation, and analysis from a TSE perspective. The chapters conclude with theoretical and practical implications on the usage of the experimental method addressed. In summary, this book fills a gap in the current literature by successfully combining the subjects of survey methodology and experimental methodology in an effort to maximize both internal validity and external validity. Offers a wide range of types of experimentation in survey research with in-depth attention to their various methodologies and applications. Is edited by internationally recognized experts in the field of survey research/methodology and in the usage of survey-based experimentation-featuring contributions from across a variety of disciplines in the social and beh "With a recent increase of experiments in survey research and methodology, survey researchers have found a need to bring together the many types of experiments used by survey researchers and their applications throughout various disciplines. This book bridges the gap in literature and explores the broad range of experimental design in survey-based experiments with a combined methodological and substantive focus on the ways the experiments are conducted and used in survey research. The book is edited by a group of established experts in the field of survey research/methodology and the chapters feature expert contributors across a variety of disciplines in the social and behavioral sciences. The book approaches coverage on survey-based experiments with a Total Survey Error (TSE) perspective, which provides insight on the strengths and weaknesses of the technique. Using the same basic structure, each chapter starts with a description of the experimental method or application, followed by a reference to any relevant reviews in current literature"-- |
| Carrier Form: | xxix, 510 pages : illustrations ; 27 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781119083740 1119083745 |
| Index Number: | HM538 |
| CLC: | C915 |
| Call Number: | C915/E965 |
| Contents: | Probability survey-based experimentation and the balancing of internal and external validity concerns / Paul J. Lavrakas, Courtney Kennedy, Edith D. de Leeuw, Brady T. West, Allyson L. Holbrook, and Michael W. Traugott -- Within-household selection methods: a critical review and experimental examination / Jolene D. Smyth, Kristen Olson, and Mathew Stange -- Measuring within-household contamination: the challenge of interviewing more than one member of a household / Colm O'Muircheartaigh, Stephen Smith, and Jaclyn S. Wong |